2026-08-04

Added support to the advertiserReport query endpoint for the following:

• COUNTRY_CODE, COUNTRY_NAME for country reporting; 
• DMA and REGION for geographic breakdowns; 
• SECTOR, AD_SIZE, SUPPLY_SOURCE, and SUPPLY_TYPE for deal and inventory context;
• DEVICE_SUBTYPE and DEVICE_VENDOR for device insights; 
• EXTERNAL_CREATIVE_ID, CREATIVE_ASSET_ID, and CREATIVE_DURATION for creative-level reporting.
• AD_REQUESTS, FILL_RATE, TL_WINS, and TL_BID_RATE for auction and delivery performance;
• VIDEO_Q1, VIDEO_Q2, and VIDEO_Q3 for video quartile engagement.

2026-06-22

Added support to the publisherNetworkReport and ctvPublisherNetworkReport query endpoints for the following:

• AD_SOLUTION, the TripleLift advertising solution; may include a combination of format, connection type, video placement &/or template

2026-06-01

Added support to the publisherNetworkReport and ctvPublisherNetworkReport query endpoints for the following:

• SECTOR, The geographic sector or continent where the ad request originated
• REGION, Geographic subdivisions (e.g. province, state) defined by the International Organization of Standardization (ISO 3166-2)
• JOUNCE_CLASSIFICATION, A supply path’s quality label defined by Jounce Media
• CPC, Cost per click (REVENUE / CLICKS)

Also, added support to the ctvPublisherNetworkReport query endpoint for the following:

• DMA, the Designated Metro Area (DMA), from the ad request
• SSAI_VENDOR, Technology provider that facilitates "ad stitching," server-side rather than client-side, to merge video content with ads into a continuous stream.
• TL_WINS, the number of ad requests that resulted in a won auction with TripleLift (prior to the publisher auction)

2026-05-18

• Added support to the ctvPublisherNetworkReport query endpoint for the following:
  • APP_DEVELOPER_DOMAIN, The official website of the app developer
  • DIRECT_PAYMENT, indicating when TripleLift pays the publisher directly (TRUE); when FALSE, TripleLift does not act as the clearing house and Google will pay the seller directly
  • EXTERNAL_CREATIVE_ID, an identifier for the demand-side creative
  • ORTB_CONTENT_NETWORK, the OpenRTB Content object describing the network

2026-03-31

• Added support to the publisherNetworkReport query endpoint for the following:
  • DIRECT_PAYMENT, indicating when TripleLift pays the publisher directly (TRUE); when FALSE, TripleLift does not act as the clearing house and Google will pay the seller directly.

2026-03-16

• Added support to the publisherNetworkReport query endpoint for the following:
  • DMA, the Designated Metro Area (DMA), from the ad request
  • TL_WINS, the number of ad requests that resulted in a won auction with TripleLift (prior to the publisher auction)

2026-01-12

• Added support to the publisherNetworkReport and ctvPublisherNetworkReport query endpoints for the following:
  • CREATIVE_DURATION, as declared by the buyer or the creative source and expressed in seconds
  • DEAL_TYPE, indicating the type of deal (e.g. Programmatic Guaranteed, PMP, etc.) and blank when an Open Exchange transaction
  • WINS, the number of ad requests that resulted in a won auction with the publisher
  • RENDER_RATE, a formula indicating the percent of ad requests that resulted in a won auction (RENDERED / WINS)

2025-08-12