Reporting API Endpoints for Buyers

Last Updated On: September 1st, 2026

 

The advertiserReport query endpoint provides deal performance reporting for all deals associated with your TripleLift Account (aka Member), matching the capabilities of Reports for Advertisers in TripleLift Direct.

  • Scope: Covers all deals created in your Account
  • Capabilities: Filter and group using custom dimensions, metrics, and filter values.
  • Required Parameters: buyerMemberId, startDate, endDate

 

Endpoint Summary

  • Use the Synchronous endpoints when querying for low volumes of data, with quick response times
  • Use the Asynchronous endpoints when querying for larger volumes of data, returned within 5 minutes

 

Depending on your needs and workflow, use the query endpoints below to request data:

Query Endpoint Name Query Endpoint Type Description
advertiserReport Synchronous Returns deal performance data, up to 5,000 rows
advertiserFilterOptions Synchronous Returns all possible filter IDs and values of a dimension, in a given time period, to be used in your queries
asyncDownloadAdvertiserReport Asynchronous Returns a high volume of data, up to 400MB, within 5 minutes; responds with a pre-signed S3 download link
asyncDownloadReportStatus Asynchronous Polling endpoint that accepts the pre-signed S3 link from the asyncDownloadAdvertiserReport response and returns the status of your report generation (READY, WAITING, or ERROR)
asyncEmailAdvertiserReport Asynchronous Returns a high volume of data within 5 minutes, up to 10MB; delivers the final CSV report to a specified list of valid email addresses

 

Authentication

Please refer to the steps outlined in the Curation API Guide to obtain a token. 

If you do not have credentials to access the Curation API, please contact your TripleLift representative.

 

 

advertiserReport

Refer to the GraphQL schema for the most up-to-date information on available options.

Category Name Description
DATE YMD Specifies the year, month, and day for data aggregation (YYYY-MM-DD); daily data is available for the past 15 months (UTC)
DATE HOUR Indicates the hour of the day in UTC for granular reporting. Hourly data is available starting from 00:00 (UTC) yesterday.
DEVICE DEVICE_TYPE Device category (desktop, mobile, tablet, CTV)
DEVICE DEVICE_SUBTYPE More specific classification of the device type.
DEVICE DEVICE_VENDOR The manufacturer of the device.
DEVICE OS The operating system running on the device.
DEVICE BROWSER The browser used by the consumer.
GEO COUNTRY_NAME The geographic country where the ad request originated.
GEO DMA Designated Metro Area (DMA), from the ad request
GEO REGION Geographic subdivisions defined by the International Organization of Standardization (ISO)
GEO SECTOR The geographic sector or continent where the ad request originated.
INVENTORY APP_BUNDLE_ID Unique identifier for a mobile or CTV application.
INVENTORY DOMAIN The web domain, mobile app bundle ID, or CTV app bundle ID where the ad was served.
INVENTORY PUBLISHER_ID Unique identifier for the publisher entity. This is the sellers.json identifier.
INVENTORY PUBLISHER_NAME The descriptive name of the publisher.
INVENTORY AD_SIZE Height & width fields in the oRTB Supplier Bid Response, which dictate the size of the ad container allocated by the publisher ad server
INVENTORY SUPPLY_SOURCE Describes the supply integration (Direct, Prebid, etc) with TripleLift.
INVENTORY SUPPLY_TYPE Describes whether the supply was web or app.
BUYER DSP Demand side platform.
BUYER DSP_SEAT_ID Identifier for the demand-side platform seat.
BUYER BRAND The brand advertised in the creative.
BUYER BRAND_DOMAIN
The adomain declared in the bid response, typically the primary website associated with the brand.
BUYER PARENT_BRAND_NAME The company that owns the brand; may be the same as brand.
DEAL DEAL_CODE Specific code for a deal.
DEAL DEAL_NAME Descriptive name for a deal.
DEAL DEAL_TYPE Describes the type of deal (e.g. programmatic guaranteed, private marketplace or PMP, etc.).
CREATIVE AD_SOLUTION TripleLift advertising solution; may include a combination of format, connection type, video placement &/or template.
CREATIVE FORMAT TripleLift ad format name.
CREATIVE EXTERNAL_CREATIVE_ID Identifier for the demand-side creative.
CREATIVE CREATIVE_ASSET_ID A unique ID for the specific creative asset used in an ad.
CREATIVE CREATIVE_DURATION Measured length of time, expressed in seconds, that a non-static ad creative is intended to be displayed or played to a user, as submitted by the advertiser or creative source.
METRIC AD_REQUESTS The total number of requests made for an ad to be served (fka Impressions).
METRIC BID_REQUESTS The total number of bid requests sent to demand platforms; this number is estimated.
METRIC BID_RESPONSE_RATE Bid Response Rate, (Bid Responses / Bid Requests)
METRIC BID_RESPONSES The total number of bid responses received from demand platforms; this number is estimated.
METRIC BILLABLE The total number of ad requests that resulted in a billable event.
METRIC CLICKS

The number of times consumers interacted with the ad by clicking.

 

TripleLift captures clicks in reporting based on a couple of key factors: the ad format and the buyer (DSP).
 
  • For proprietary TripleLift formats: If an ad uses one of our custom formats -- like a custom native ad – we handle the ad rendering ourselves. This allows us to capture the click directly when a user interacts with the ad.
  • For non-proprietary formats: For all other formats, we rely on the buyer to implement a click macro. In this case, the DSP implements a click macro and we then populate this macro, enabling us to track and report click activity.
METRIC CPC Cost per click (Spend / Clicks)
METRIC CPCV Cost per completed view (Spend / Video Completions)
METRIC CTR Click-through rate, (Clicks / Rendered)
METRIC ECPM Effective cost per mille (Spend / Billable) * 1000
METRIC FILL_RATE Percentage of ad requests that resulted in a rendered ad (Rendered / Ad Requests)
METRIC RENDER_RATE Rendered Rate, (Renders / Wins)
METRIC RENDERED The total number of ad requests that resulted in an ad being shown.
METRIC DEAL_SPEND Advertising spend, excluding Added Value
METRIC POST_AUCTION_DISCOUNT Post Auction Discount (aka PAD), (Gross Spend - Deal Spend)
METRIC TOTAL_AD_SPEND Ad spend, including Added Value (aka Post Auction Discount or PAD), Unadjusted Spend (aka Spend, pre-PAD)
METRIC TL_BID_RATE Percentage of ad requests that TripleLift submitted to a publisher auction (TL Wins / Ad Requests)
METRIC TL_WINS The total number of ad requests that resulted in a won auction with TripleLift (prior to downstream, publisher auction)
METRIC VCR Video Completion Rate, (Video Completions / Video Starts)
METRIC VIDEO_COMPLETIONS The number of times a video ad played to its end.
METRIC VIDEO_STARTS The number of times a video ad began playing.
METRIC VIDEO_Q1 Percentage of video plays reaching the first quartile.
METRIC VIDEO_Q2 Percentage of video plays reaching the second quartile (50%).
METRIC VIDEO_Q3 Percentage of video plays reaching the third quartile.
METRIC VSR Video Start Rate, (Video Starts / Rendered)
METRIC WIN_RATE Win Rate, (Wins / Bid Responses)
METRIC WINS
The total number of ad requests that resulted in a won auction with the publisher (aka downstream wins).

 

advertiserReport Synchronous endpoints

These endpoints are designed to handle queries for low volumes of data and return results with relatively quick response times. When querying for larger volumes of data, use the Asynchronous endpoints.

 

Pagination

Synchronous endpoint results are paginated to a default page size of 50 rows. The size can optionally be set using the size parameter in a request (the value of which cannot exceed the row limit).

If the number of result rows is greater than the given page size, then the response will also include a nextCursor object, whose value can be passed in as the cursor field of the subsequent request.

When supplying a cursor to receive the next page of data, the user must also resubmit all the other query parameters, in the same order as they were originally passed in.

 

 

advertiserReport

Returns reporting data (e.g. the reporting available in the Query Tool of the TripleLift Console or TripleLift Direct).

The advertiserReport query endpoint has a row limit of 5,000. Any response exceeding the limit will only return data up to the limit. Use the asynchronous endpoints for larger reports.

 

 

advertiserFilterOptions

Returns all possible filter values of a dimension in a given time period.

The returned filter IDs can be used as the filter values when querying the advertiserReport.

 

 

 

advertiserReport Asynchronous endpoints

These endpoints are designed to handle queries for high volumes of data and return results within 5 minutes. For quicker response times and low volumes of data, use the Synchronous endpoints.

Results from querying the asynchronous endpoints are in the form of a CSV. Refer to the FAQs for tips on parsing the results.

 

There are two options to obtain a CSV report asynchronously:

  1. Submit a request to an asynchronous endpoint and immediately receive a report download link. Poll a second endpoint until your report is ready at that download link.
  2. Submit a request to an asynchronous endpoint and wait to receive an email containing the report.

 

Currently, CSV reports larger than 400MB will fail. Please refer to the Querying Guidelines section for tips on managing report size.

 

 

asyncDownloadAdvertiserReport

This endpoint is used in Option 1, above. This endpoint uses the same parameters as the synchronous advertiserReport endpoint (without the pagination-related fields cursor and size) and responds with a download link in the form of a pre-signed S3 URL.

The pre-signed S3 URL expires 30 minutes after it is returned.

 

Example request:

query {
  asyncDownloadAdvertiserReport(
    buyerMemberId: "YOUR_MEMBER_ID"
    startDate: "2026-06-15" 
    endDate: "2026-07-30"
    dimensions: [YMD, DEAL_NAME]
    metrics: [DEAL_SPEND, RENDERED]
)
}

 

Example response:

{
  "data": {
    "asyncDownloadAdvertiserReport": "https://triplelift-reporting-api-downloads.s3.amazonaws.com/9629b338-a654-4f95-ac4f-8b9dfafeb3ca/1735843508921/triplelift_report.csv?X-Amz-Security-Token=IQoJb3JpZ2luXNyF2CRFuvpB430YDTbzZLAIgYBV4T2uFp4np4zZ471RwMNeby0c3%2By3sOTtfYmjRr%2FMqxgUI2%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FARAAGgwyNTU5OTMwMDUwOTEiDAdZ%2FwDCe8O1dvOekSqaBd9AC9BjQXtHukgmdGomyMnnW5qr72B617Xz976w10EfL3KyOyw9KRD5JSJt8Pz8FrRQ23131xlFF35YmH8OSIlvWWkNfGVJMk0vP8fvc7w99T6fgB5yF2KfMVufwH6Y8lQdd0o5%2BSLvG581NstAl7SzSaEuOIqo0j41qRkueVk2QZGX3t2lkkO4Gqmjq51lU3Oaue7Jl6D%2B%2Bag1%2BFOGGIclN%2BFvxE%2FfBVhLzC3R2GgEsIj2UBe5JMUwdubG9xuwCA09sySJecBcOYknyUT%2FuyLEPZ4IvyshDzZtqYJUW8VjnCFGxLKg5PBj6dcw7rRUVHKxv8PfAkOcyonWQv9yEg5NsDhQnxqJ8bwb9no3aL%2Bdr8EBUeAZhhazilmNpOK87sbg%2BaAxI2o4gIpaTYnAEA4hJpFu1FnNOD8pFMMZzURQaB1Rke4omarL93I7spcpWC20r%2F8vAFu7Ahf9JKt20ZKhx65Kpgvqgw5YjmWITw5K4tJjUpvnW234cuBuiFOwUaHovg%2BG9IjDuDZI5WyLCfKKe8gx3glLK6ZNF8h2FD6vUBAD8XJzo31ARDhcdytwke71h%2BlAsGng6A7Umt62mP%2B1yR%2B29Mw0bvngRjJiEk7xz%2FRFZeGkAwDL6lsmnfppzThir3BYyj0WHdpl9TzuD%2Bxy0%2BgKTJ7Amik1qSvJSfu5kHVthjIfQcD%2FOh%2Fmh4cSFP%2F7g7c24nYE1kUL4SuV2DkpbOJhWR4CNm9gloOEcTmNB79YascR%2FeogWaIO9uS9PvHN%2BlCB%2BNNDOIysQfn6h%2Foqd0AtQLp5bHP17FMzAnJk84fPhG4dBOWq56EB5ai1QC6ihsithiuerhstithre31HEadvXaXds9md9%2FPWOEBI2VbzN8Q3eG19yvzDKrdu7BjqxAWas1Pj8UcE%2B2kA42NrTK%2B3H17PnGJG%2FqXD4Rvcx2wC995mJFpJgDLOOkUNRbrp2MHjm3eshQ8F07BuDbq%2BiuI0LNuBHI0qFoK8%2FesX8mBXKURXmGRGsujZDtjNVwHhqRwmgYKjR5HeXbjUgkHfXMEkJPqupeonlfI%2Fb1Om%2B30f0E%2BT46rQxOb%2B4lK9KYFze2XQC%2Bkl19y5WU0RPD23jfqyA53T3M%2B1pNV6U%2FdjKNgdClQ%3D%3D&X-Amz-Algorithm=ABC-123-DFF&X-Amz-Date=20260815T173505Z&X-Amz-SignedHeaders=host&X-Amz-Expires=1799&X-Amz-Credential=ASIIHHEIHTIHLWH%2F20250102%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=14b12cbd349dbbc36acac145778uuuuuuuuuu06f57716b15dba1814"
  }

 

asyncDownloadReportStatus

This is the polling endpoint mentioned in Option 1. It accepts the pre-signed S3 link in the response from asyncDownloadAdvertiserReport and returns one of 3 possible status strings:

  • READY - the report is present in the download link
  • WAITING - the report is not ready yet
  • ERROR - the report request must be resubmitted

 

Please refer to the GraphQL schema for this endpoint's status refresh rate to help define your poll interval.

 

 

asyncEmailAdvertiserReport

This endpoint is used in Option 2. It uses the same parameters as the synchronous advertiserReport endpoint (without the pagination-related fields cursor and size), as well as a list of valid email addresses for the report recipients. It returns true if the request was successfully received, and false otherwise.

The asyncEmailAdvertiserReport has an email size limit of 10MB. Any email exceeding the limit will fail to send.

Example request:

query {
  asyncEmailAdvertiserReport(
    buyerMemberId: "YOUR_MEMBER_ID"
    startDate: "2026-06-15" 
    endDate: "2026-07-30"
    dimensions: [YMD, DEAL_NAME]
    metrics: [DEAL_SPEND, RENDERED]
    filters: []
    emails: ["EMAIL_1", "EMAIL_2"]
)
}

Example response:

{
  "data": {
    "asyncEmailAdvertiserReport": true
  }

 

 

 

 

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