Overview

Welcome to the TripleLift Demand-Side Platform (DSP) Activation Guide directory. Whether you are launching programmatic video, native, display, or CTV campaigns, this hub provides step-by-step instructions for targeting and activating TripleLift inventory across all major DSP partners.

1. Amazon DSP - Endemic
2. Amazon DSP - Non-Endemic
3. Basis DSP
4. DV360
5. The Trade Desk
6. Viant (Adelphic) DSP
7. Yahoo DSP

What You Will Find in Each Guide

Each DSP guide covers best practices around:

• Deal ID Targeting: How to accept and target custom or curated TripleLift Deal IDs in your platform.
• Creative Specs & Requirements: Asset dimensions, aspect ratios, and file specs tailored to TripleLift formats.
• Setup Steps: Line item configuration, bid strategy tips, and buyer seat mappings.
• Troubleshooting & FAQs: Quick fixes for bid delivery, pacing, and win-rate optimization.

Don't See Your DSP Listed?

If your demand platform isn't listed above or you need specialized assistance:

• Reach Out to Your TripleLift representative Representative
• Consult Your DSP Help Portal