Overview

This guide provides step-by-step instructions to help you seamlessly target TripleLift’s premium native, video, and CTV inventory through the DV360 DSP.

1. Getting Started: Enabling TripleLift as an Exchange

Before you can target TripleLift inventory, you must ensure TripleLift is enabled as an authorized exchange in your DV360 partner settings.

1. Navigate to your Partner level and select Settings > Basic Details.
2. Scroll to the Exchanges section.
3. Check the box next to TripleLift and click Save.

2. Choosing Your Workflow

TripleLift supports multiple creative formats. Use the following table to determine your setup path:

3. Targeting TripleLift Inventory

You can access TripleLift inventory via the Open Exchange or through specific Deals.

Open Exchange Targeting

• In your Campaign Settings, navigate to Inventory Source > Public Inventory.
• To target TripleLift exclusively, de-select all other exchanges and select TripleLift.
• Uncheck "Target New Exchanges" to prevent auto-scaling to other SSPs.

Deal ID (Private Auction) Setup

For more granular control and placement-level optimization, we recommend using Deal IDs.

1. Go to Inventory > My Inventory > New > New non-guaranteed inventory.
2. Enter the Deal ID (e.g., tlx-1234) and select TripleLift as the exchange.
3. Set the Inventory Type to Private Auction.
4. Note: To request a custom deal, contact dv360@triplelift.com.

4. Connected TV (CTV) Best Practices

TripleLift offers premium CTV inventory packages (Sports, Entertainment, etc.) discoverable via the DV360 Marketplace.

• Workflow: Use the "Connected TV and OTT streaming" Insertion Order for a streamlined setup.
• Creative Specs: Use VAST tags (2.0, 3.0, or 4.0). VPAID is not compatible with CTV devices.
• Targeting: Avoid restrictive viewability targeting, as CTV is often excluded from standard viewability measurement by default.

5. Troubleshooting & Optimization

If your campaign is not pacing as expected, follow these best practices:

• Deal Sync: TripleLift automatically synchronizes deals to DV360. Check the Negotiations section under Inventory to "Accept" any pending TripleLift deals.s

• Bidding Strategy: Use Fixed CPM to ensure consistent win rates and scale. If using Automated Bidding, select "While prioritizing spending my full budget".
• Targeting Restrictions: If spend is low, audit your filters. Removing demographic or audience restrictions can often help scale.
• Active View: Active View is NOT compatible with our inventory and will completely block spend if selected.
  
  
• Tracking: If clicks are not firing, check your encoding levels. Use 1 Level of Encoding as the default unless your tracking URL contains "unsafe characters".