Basis DSP: Activation Guide

Last Updated On: July 27th, 2026

Overview 1. Campaign Setup 2. Creative Activation Workflows Native Workflow (Image & Cinemagraph) TripleLift Wizard Workflow Video Workflow (VAST Tag & Standard) 3. Technical Specifications 4. Best Practices & Optimization

Overview

This guide covers the end-to-end workflow for launching native, video, and branded content on the TripleLift Exchange.

To begin, you must establish your campaign foundation within Basis DSP:

Create Campaign: Click New Campaign in the upper-right corner and select your desired campaign type.
Select Inventory: Navigate to the Inventory tab, click Select Inventory, and choose TripleLift from the exchange list to customize your inventory setup.
PMP/Deal Activation:
- Create an Advanced campaign.
- In the General tab, check the Deals box under the Advanced section.
- Search for and add specific TripleLift deals, such as Basis Evergreen Native HiVIEW (tlx-9686) or HiCLICK (tlx-9683).

TripleLift supports three primary creative workflows based on your format:

In the My Ads tab, select New Ad > Native.
Upload your Ad Image and optional Logo/Icon (1:1 aspect ratio).
Enter your Headline (max 25 chars) and Body copy (max 140 chars).
Provide a Destination URL and optional 3P Impression Trackers (must be 1x1 secure image tags).

This workflow is used for all formats set up via third-party tagging.

Implementation: TripleLift builds the creative into a Wizard tag and shares the ID to your seat.
Pro Tip: Always copy the entire tag from the formula bar rather than an Excel cell to prevent tag malfunction.

VAST Tag: Select New Ad > VAST Video Ad and provide the XML file URL.
Standard Video: Upload video files (max 100MB) directly in the General tab.

Adhering to these specs ensures your creative fits perfectly across all TripleLift placements:

Requirement	Native Image	Video
Headline	20–25 characters	N/A
Body/Description	90–140 characters	N/A
Main Image	1200x627 (1.91:1 ratio)	N/A
Video Dimensions	N/A	Min height 144px; Max 2048x1080
Max File Size	200 KB	100 MB
File Types	JPG, GIF, PNG	Most types (except Apple Intermediate, HDV, CineForm)
Max Length	N/A	60 Seconds

Visual Strategy: Use engaging photos of products in real environments rather than isolated product shots.
Creative Constraints: Avoid cropping images, using banner ad creative, or including logos/text overlaid on top of the main image.
Viewability: If using the Wizard workflow, ensure you have 3rd-party reporting. Warning: Do not activate IAS Viewability alongside TripleLift Wizard tags, as this will prevent the campaign from spending.