Overview

This guide provides step-by-step instructions for activating TripleLift's premium inventory—including Native, Video, CTV, and Display—within the Yahoo DSP (Solimar).

1. Choosing Your Workflow

Before setting up your campaign, determine the appropriate workflow based on your creative format and targeting needs:

• Yahoo DSP Native Workflow: Best for Native Display, Branded Video, and Cinemagraph assets.
• Yahoo DSP Video/CTV Workflow: Use for standard In-stream Video or Connected TV inventory.
• TripleLift Custom Workflow: Required for specialized formats like Carousel, Pharma, Scroll, Retail Media, High Impact Display, and High Impact CTV (QR codes, Pause ads). Note: These require a TripleLift 3rd-party tag and manual Deal ID creation.

2. Standard Native Activation

Follow these steps to set up Native Display, Video, or Cinemagraph using the native Yahoo DSP tools:

1. Create New Line: Select Native as the Channel, then choose the specific sub-type (e.g., Native Display or Native Video).
2. Configure Creative: Click "Continue to ad" and select the format (Standard for regular native or Cinemagraph).
3. Upload Assets: Complete the native creative asset requirements and preview your work on the right-hand side.

3. TripleLift Custom & High Impact Workflows

For High Impact formats (e.g., Scroll, Flipbook, or CTV Pause ads), you must use a 3rd-party tag provided by TripleLift.

Setting Up Custom Creative

1. Coordinate with TripleLift: Provide native assets to your TripleLift rep to generate a 3rd-party display tag and Deal ID.
2. Create Line: In Yahoo DSP, create a new line selecting Display as the channel (even for native units).
3. Upload Tag: Under the Ads tab, select New Ad > Banner > 3rd Party.
4. Important Setting: You MUST select a custom ad size of 333x333 for these units to function correctly.
5. Tracking: Implement all tracking pixels directly within the TripleLift tag, not outside of it.

4. Onboarding and Targeting Deals

To access specific TripleLift inventory, you must register your Deal IDs within the Yahoo DSP.

Registering Public Deals

1. Navigate to the Inventory icon and select the Public Deals tab.
2. Filter by Exchange Name for "TripleLift".
3. Click Details and then Register Deal to enable it for your seat.

Manual Deal Registration

1. If working directly with TripleLift on a negotiated deal, go to Exchanges & Deals and select New Deal.
2. Select TripleLift as the exchange and enter the provided Deal ID exactly as it appears.
3. Set the floor price and click Create Deal to make it available for line-level targeting.

5. Support and Best Practices

• Creative Previews: Note that you cannot preview custom creatives (High Impact) directly within Yahoo DSP; TripleLift will provide live previews and screenshots separately.
• CTV Requirements: High Impact CTV (QR codes, etc.) requires a VAST tag from TripleLift and the line must be set to the ConnectedTV channel.
• Contact: For troubleshooting or tag generation, contact yahoo-inc@triplelift.com.